Even though Fazilat Khanoom (Fazilet Hanim) lives in a poor neighbourhood, she still dreams of one day becoming rich and successful. When her husband tragically dies, she struggles to raise their two daughters alone. Even though she is living a hard life, she still believes that one day they will rise to the top. Therefore, when her youngest daughter, Ece, expresses interest in becoming an actress or model, Fazilat (Fazilet) does not hesitate to take her to audition after audition.
Fazilet’s eldest daughter, Hazan has been struggling though. She does not believe in showing off her beauty, and instead attempts to conceal it with baggy clothes. Hazan also blames her mother for the death of her father. She has never truly felt loved from her mother, as she always thought that her mother resented having children and in turn giving up her dreams of becoming successful. The two have always struggled to get along, as Hazan is aggressive and stubborn towards her.
However, life takes a turn for Fazilet and her two daughters when their lives intersect with a rich and powerful family: the Egemen’s. They live in a big wonderful mansion, and own a family business in the cosmetic industry. Their youngest son, Sinan, is a care-free young man who always seems to get in trouble. His latest endeavour is when he cheats on his fiancé, causing a big stir in the media. In order to save face, Sinan is told he must run the Cosmetics Campaign for the business, and must choose a stunning model to show off the products. Sinan organizes the audition, which is where Fazilet and her daughters come in.
Ece ends up passing the first round of auditions, but ends up not being able to reach the second round on time. When Fazilet steps in and forces Sinan to give her daughter another chance, the only compromise he can do is letting her come to his hotel room at 10pm that night. Hazan then steps in to save her sister, and ends up going to the hotel room.
Everything turns upside down when the Hanim’s and Egemen’s lives get intertwined. What will come out of Hazan going to the audition? Will Fazilet reach her dream of becoming rich and successful? Will Sinan finally grow up and start to not make so many mistakes?